You searched for: "*"

The results has been filter on Tags containing Framework.
ANA has found 11 results for you, in 137 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Introduction

The objective of this seminar is to bring together marketing people, marketing researchers, promotions people, and people from the trade, and to try to establish a conceptual framework by an exchange of their different points of view.

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Jacques E. Andriessens
June 15, 1976
×

Citation

Andriessens, J. E. (1976a, June 15). Introduction. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/introduction-1504


Research papers

Selection of global target markets

As more and more companies seek new opportunities overseas, the question of how to select the "right" markets becomes an increasingly important issue. In particular the wide range of possible markets and the plethora of available information suggests...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Y. Wind, Patrick Le Maire, Susan P. Douglas
September 1, 1972
×

Citation

Wind, Le Maire and Douglas (1972a, September 01). Selection of global target markets. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/selection-of-global-target-markets